Red My Lips is a global campaign designed to raise awareness about sexual violence and combat rape myths and victim blaming.
During the month of April, the local team have been tasked with showing their support in raising awareness by pledging funds which will benefit TEARS (Transform Education About Rape and Sexual Abuse), a local non- profit organization specializing in the development of nationally accessible assistance and support network for survivors of rape and sexual abuse. The ladies have an extra task of wearing red lip stick throughout the month of April to show their support for this important cause
This initiative is not about vanity but about visibility.